Today, we are joined by SKINPOP , You can view their portfolio here.
Firstly, I’d like to thank you for the interview. We’d like to understand how your interest for illustration and Branding started shaping up. Tell us a bit more about what made you go this route!
I think that Skinpop was made by a couple of friends that have in common the passion and love for the illustrations and design, it all started as a hobby for many years, a decade I think, but as the years pass and you grow little by little we are realizing that the feeling of being in front of a blank sheet it goes further than just a hobby, this is making that everything you do its just producing images, then comes a stage where you have to decide what you you want to do in this life, in the case of us chose graphic design thinking it had to do with “cartoons” but years pass and you’re forming as a professional and on par as an artist, this results went beyond our career and wanted to devote full time to this.
Fate led us to know each other (Raul & Rodolfo – Founders) at a precise moment in which we wanted to form a study that embrace our projects and that they are of the highest quality and were promptly focused on illustration and branding, things we couldn’t do even in other agencies as employees. We create the work we wanted to have.
Basically we founded SKINPOP by passion and make our own home to do what we like to see out there.
Tell us a bit more about how you learned it all. What changed in the last few years in terms of ease of expanding your skills and knowledge?
It all started at the university with the careers of graphic design, but the daily need of each one for grow in a profesional way and the closeness we have since kids with drawing make us get involved with illustration, to make it a part of our lifes and always try to be better and better with each Project we have in our hands, we try to be around books, portfolios and websites that has to be with illustration, composition, color, drawing and a lot more of things that cause we move forward and be the best in our industry.
What does your creative process look like?
Specifically in illustration our process is as follows:
We are illustrators and daily we are educating visually to have the tools when you need to solve a problem, this means that each process is different because it is a different challenge but in all cases a methodology is followed by:
1 – The client send the job in question or problem to solve.
2 – We investigate the visual context, and we see references for documentation.
3 – We prepare a moodboard (visual reference to create the sketches.)
4 – We make 2 or 3 sketches playing with composition.
5 – The customer gives feedback and if they are corrections we made it.
6 – We work and deliver the final art.
Do you have any recommendations in terms of good books, programs you use, or media choices you’re willing to share with us?
We like the books that are biographic, artist books for visual inspiration like the one of Tomer Hanuka, Alex Trochut, Diego Rivera, James Jean, etc. We also have some Illustration Now volumes. About programs we mostly use Photoshop and Illustrator and occasionally we use Manga Studio. Regarding to our media choices, Behance has to be number one, followed by Facebook and instagram, so Internet it our main media choice.
Do you have a special place or object that boosts your inspiration and helps your creative drive? What is it like and why does it have this effect on you?
We believe that our environment and daily work is our greatest inspiration, try to learn from the music we listen to, the movies we see or taking a walk, a good talk with your partner or a friend, to buy an old book in a library ., all these things inspire us and when you go to grab a pencil consciously or unconsciously they influence the result.
What are some common mistakes which identity designers make?
We think the most common mistakes it’s to start right away to the computer, without taking the time to understand the needs of the Project and the client, this part of the process its the more important part because it has the essense of the whole Project, besides of a good brainstorm and sketching part.
Can you detail the identity design process and how long this usually takes?
The process for creating a Branding we believe that it should be specific to each project, we love that in designing an identity you have to know enough about the company in question and soak into their whole world, as if you were the owner of the business we documented much, we interview, we went out to hear the issue, this can be slow and sometimes too long., We had projects in which the communication is very good and if you do a good schedule can be advanced gradually until the desired result, but in other occasions the communication is not as good by the customer but in any case we try to do our best work and offer what we believe is good for them.
What are common challenges which identity designers encounter?
I think to find a balance between a great concept with full originality and a low budget and time, this is the most common challenges resulting in very poor quality and failed projects.
Could you describe how a productive day would look like from your point of view? Which are the most important hours for you?
This can vary greatly, our day starts with a good breakfast without being rushed, coming to the office to check emails or draw yourself to release the hand and mind, at noon we are already working on projects of the studio and stopped work around 8 pm, the most important are the hours you are researching, documented, especially reading and sketching, those are the hours that we think are the most vital to the projects that are of higher quality, so that a week can only be investigated and the other producing full time.
What is your stance on today’s ever growing opportunities enabling artists to take on remote design work?
We think its amazing, the internet its a great showcase for any person who works on a creative área, it has their difficulties like lack of communication, misunderstanding chances by the two or three parts of the projects as sometimes you work with two companies at the time, sometimes the time zones can result in late emails and responses, but for us it has been the most important tool.
What would you prefer: a steady, well paying job in a local agency, or the freedom and often stressful life of a freelancer? Why?
SKINPOP was created because we love the freedom, the freedom to think and work for ourselves and not be fulfilling the dreams of someone else that you do not own, freedom in all its aspects (creative, schedules, bosses) its the best thing existing for us, that we are a hybrid between an artist and designer., an agency with a good fixed salary does not sound bad, but its just not for us, instead we create our own agency with our own rules.
How would you describe “the ideal project”? Did you have any recent opportunities to come close to this?
Yes, he work for UK’s Tequila El Jimador Brand and they gave us a simple brief, a color pallete and full freedom to do whatever we want with our illusration style and skills, it was a one month project, a lot of distance between them and us but the most pleasant project ever. We have the luck to count with a few more cases like this, some old and some in process right now. So the ideal Project is that, the one who gave you time, money but mostly freedom and confidence in our talent and work.