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Today, we are joined by Bruno Sousa .he is a Graphic Designer  You can view his portfolio here.

  • Tell us about your graphic design career. How did you break into graphic design, and how did you advance to where you are today?

I was not sure about which career to follow. I could not see myself doing any of the courses offered by the university. I confess it was a very intuitive choice. I did not know exactly what I was doing, but the curiosity before something so different and new lead me to make one of the most important choices of my life. However, at the end, it was just a matter of following my heart. For four years, I had been unhappy with my work. Spending hours in the computer let me very frustrated. I missed doing manual work. It was then that I decided to study in Buenos Aires, at the “Escuela de Creativos Brother” (brotherad.com), in Argentina. It was an intense year of discoveries. I could experience a lot, without worrying to please clients or following a briefing. I have always wanted to do something in music, until I decided to make an experimental work, a CD for a band I like very much: “Koop”. One of my teachers saw my work, turned to me and said: “This is it! There is passion here, go for it!” That is when it all started. Working with other people in different business gives us a new perception about our own potential. People around us help us a lot, each one in their own field, to notice which ways to take, even if it is the opposite of theirs. Not everyone is willing to go through a harder path. We still want immediate results.

  • What do you enjoy most about your career?

The infinite possibilities graphic design can offer you. I can mix techniques and make many experiments using the resources of photography, painting, collage, besides all the graphic programs available nowadays. It is extremely fascinating and fun to build visual dialogues and from this perspective touch people, bringing out feelings and emotions.

  • What were the biggest inspirations for your career?

There are always good professionals around us. The Austrian, Stefan Sagmeister, for instance, is a great example to me, of boldness, curiosity and restlessness. I use to say today that our biggest inspiration comes from our everyday life. People who surround us, the objects around us, from the supermarket checkout-line to a bird in the sky. Everything can become an element of inspiration, all we have to do is be alert to see and explore the potential in each thing.

  • What are some favorite projects you’ve completed and why?

Two works fulfilled me. Besides the technique, they brought out good things to people and that made me very happy. The first was the participation in “Alice in Wonderland Project” (http://www.150alice.com). They gathered 150 illustrators from the whole world so that each one could create, according to their style, a re-reading of the original history for a book that will have 300 pages. All the profit will be donated to children’s education in China and Mongolia. I was very happy to know that, somehow, my work could help people. Whatever your professional field is, all of us can contribute to someone, even if it seems little to us. The second was a portrait of the Spirit Eugênia-Aspásia, the Spiritual Guide of the Quantum Leap Institute, which today represents a new School of Thought called Spiritist Christianity (www.saltoquantico.com.br). Benjamin Teixeira de Aguiar, medium and president of the Institute, ordered the project. It was extremely challenging because I have never done anything like that: a composite sketch. Benjamin, who lives in mental synergy with the dis-incarnated Master, gave me all the coordinates until we reached a satisfactory result. This School of Thought, led by the Spirit Eugênia-Aspásia brings clarification, comfort and happiness to millions of people every day, in every corner of the world.

  • In retrospect, what do you know now that you wish you knew before you pursued your graphic design education?

Patience! When we are young, we are in a hurry to reach professional success. However, in the right time things happen. The more we know ourselves and become more mature, we find ourselves in all areas: academic, professional, relational. Of course, it is not that easy, self-knowledge demands a lot discipline and that can mean beginning from scratch, repeatedly. Learning to let go and making the right reading of the events in our lives helps a lot. Falls can be great opportunities, an invitation to start doing exactly what we were supposed to.

  • Based on what you hear in the industry, what do you think are the most respected and prestigious schools, departments or programs? Does graduating from a prestigious school make a difference in landing a good job?

Doubtless, a good university provides resources and ways that foster the fast access to knowledge. But that does not guarantee professional growth. My best school has been people with whom I have contact, be that in my family, my professional or social life. There are no formulas to creativity. A good idea is a good idea and it can come from anyone, having that education or not. I know many self-taught artists and designers who never attended schools of creativity and they are very competent. In my case, I had to go through school and then find my best. It is important, for sure, but without passion, curiosity and self-knowledge we do not go far.

  • How can prospective graphic design students assess their skill and aptitude?

If you are curious, inquisitive and you pay attention to everything that is a sign you might be on the right path.

  • What can students applying to graphic design schools do to increase their chances of being accepted?

Invest in their personal repertoire: movies, series, books, sports, games, friendships, travels, etc. What is going to define a good designer (and any other professional) is the capacity to become someone interesting, well informed, and, mainly, always curious. Today, more than a portfolio, people are hired. You must have stories to tell, inspire people around you, invest in studies that enrich you internally, and the rest will come consequently.

  • What other advice can you give to prospective students thinking about an education and career in graphic design?

To know yourself is what makes you become a better person and, therefore, a better professional. The initial moment is full of indecision, doubts, what can be very frustrating. Doing therapy with a qualified and competent professional may help us find the answers to our most intimate desires and motivations. I used to have a lot of prejudice concerning therapy, but I had wonderful results.

  • What exactly do you do? What are your key responsibilities?

Nowadays I work as freelancer for an advertising agency and design studios. Besides that, I was recently invited to be a teacher of Art Direction in a School of Creativity (http://caminocriativo.com). I am also part of a team who works with images at the Quantum Leap Institute. We are eighteen people who elaborate banners that translate into images the messages of the Spirits channeled by the medium Benjamin Teixeira de Aguiar. They are posted in the fan page of the Institute (www.facebook.com/benjamin.teixeiradeaguiar), which today is close to one million likes in Facebook in less than two years of existence. The Institute also promotes this year the third edition of an international event at UN headquarters in New York next October, in which I will be present.

  • What are the tools of the trade that you use the most?

Paper, utility knives and the Adobe’s software (Illustrator, Photoshop e Premiere).

  • What are the most challenging aspects of your job?

Working with creativity and at home demands a greater share of discipline and responsibility. It is very tempting to go to the fridge, get distracted, etc. My process, in particular, is very chaotic and I tend to dive straight in the project I get involved. Therefore, I usually get lost among the deadlines. By one side, it is interesting because I feel more creative. On the other hand, I end up not managing my time very well. Today, that is my biggest challenge.

  • What are the hottest specialties within the graphic design field over the next decade?

Tough question. A decade is a lot of time for an area that changes daily. Whatever the specialty, I believe that more and more people feel the need to interact with their environment, getting more involved and participating more of the processes. They do not only receive a closed message. We already have unique and customized products of graphic design but I believe that we will have more interactivity associated with that.

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