Today, we are joined by Sergio Saleh. He is a Graphic Designer  You can view his portfolio here.

  • How would you describe your style of work? What advice would you offer to creatives hoping to follow a similar route?

First, remember that limits can be a positive thing. Limits and boundaries give you something to push against and create a space for creativity to happen. Without them, it’s impossible to create anything.  Be humble and accept criticism. There is always room for improvement. Don’t treat ideas as property. This is a collaborative process and the ideas don’t belong to any one member of the team.
Absolute freedom does not exist. No matter how much you grow and advance, there will always be someone above you proposing changes so you should accept them with a positive outlook. Treat everyone with respect; be they customers, colleagues, employees or providers. Appreciate effort more than ability.

  •  What creative designers inspire your work today?

No one inspires me more than Paula Scher in this talk:

  •  What has been your favourite project to date? Why?

I don’t really have a favorite. I’ve had my share of projects that were fantastic to work on and projects that were painful to work on. I’d say that great projects have a few things in common:
•    The client gives us a timeline that is reasonably logical and allows for a development process and the satisfactory execution of the concept
•    The budget is reasonable
•    Payment is on time
•    I can choose the team for the project
•    The concept continues to develop and improve and is not abandoned or substituted during the project
•    The client contributes his vision throughout the project, takes into account his previous comments when suggesting new ideas, and suggests changes that help the project move forward.
•    Everyone on the team leaves his or her ego at the door.
•    Each member of the team adds his or her own personal touch to keep the project improving
•    The client is happy
•    The target audience is happy
•    We are happy with the results

  • What software do you use?

It´s the idea, not the software.

  • Do you have any hints for people interested in the industry, any ideas on how to get started in motion graphics?

When I started out, it was very difficult to get a foothold in this industry. No one offered a specific major. You could study graphic design or film but there was no way to combine the two. Then you ran into the problem that both the necessary hardware and software were impossible to get a hold of. To top things off, there was no internet and there were very few references other that what you could see on local television. To see something produced in other countries like the US, the UK or Germany, you had to travel to BDA and buy the VHS reel of the winners. Now there are many places all over the world to study and make professional contacts.  There are even universities that offer majors in broadcast or motion design. You can make contacts on Vimeo, Linkedin, Behance, Facebook, Twitter,Festivals and so on so now all you have to do work hard and prove your abilities.


  •  Are there one or two things you wish you had known when you were just starting out?

The perfect project does not exist and client briefs will always worry me when I read them. One way or another, however, with a little work, the project will be successful.

  • What is the single most important thing you need to do or be to excel in our industry?

Patience, humility and perseverance.

  •  If you could have a dream job in the industry, what would it be?

Creative consultant for a TV channel or a studio like LUMBRE only three times as large.I like working in a place where serious work is done, the quality of the project is more important than profits, and I have complete confidence in the team and can delegate without worry if things will be done right.

  •  What unusual sources have you drawn inspiration from?

My psychologist.

  •  Windows or Mac?

(Both. We use every tool available to us.)