Today, we are joined by Tré Seals .he is a Graphic Designer You can view his portfolio here.

  • What was the first typeface you fell in love with?

The first typeface I fell in love with was Century Schoolbook. It was that font that made me realize that not all serifs are conservative, and that they can convey different tones.

  • What are some of your proudest projects ever?

As of now, I’m most proud of the Unveil vector font. Other than that, I’m pretty proud of most of my work. Especially when it comes to some of my fine art pieces.

  • Can you briefly describe what the current process is like for you to create a new typeface and where do you get your inspiration from?

I don’t have much of a process for my typeface designs. There are a few that I’ve made, but never actually released because I feel like there’s too much overlap in the type world.

  • What constitutes a good identity mark?

To me, a good mark is clever, unexpected, legible, and easily interpreted. A good mark works in color and in black and white. It’s legible when it’s as small as a finger nail and when it’s as large as a billboard. Once I have a solid concept, I test out logos by creating patterns, illustrations, and wireframes for websites to see how far I can push it. If it doesn’t pass all three of those tests, then I know I have to make some changes.

  • What are some common mistakes which identity designers make?

I wouldn’t say they make mistakes, I just see them as stylistic choices that can’t work across a wide variety of applications. For example, I’ve seen some beautiful logos that are filled with gradients, or are very realistic, and I wonder how they would look in black and white. Would it be as powerful in black and white as it is in color. Or how would it look at smaller sizes. Would the lines blur? Or would t look good at any size?

  • Can you detail the identity design process and how long this usually takes?

I usually start sketching out all the ideas that come to mind. If I have a really good concept, but the sketch doesn’t turn out how I want, then I keep working until it does. If I feel like I’ve spent too much time on that one idea, and it’s not working, then I usually start mind mapping. For me, it takes


  • What are common challenges which identity designers encounter?

There are a lot of challenges that come with creating an identity. The main problem that I run into is coming up with an idea that doesn’t already exist. It’s about arriving at a really strong concept. It’s also about doing enough research to back it up. There’s a lot more out there than what you find online.

  • How do you account for the great disagreement over the quality of identity marks even among identity designers?

I believe that it comes from what a designer was taught is good, and what one thinks is good.

  • Where are some of the areas where typography is improving and where do we need to see more growth?

I feel like typography is improving in terms of variety, however, there’s also a lot of overlap. That overlap seems to stem from trends. For example, there are a lot of fonts out there that are grungy because that’s somehow supposed to look old. Letterpress and half tone effects, I get. However, in reality, when old designs were created, they looked crisp and clean as if they were computer generated.

  • Taking into account small sizes, aliasing and browser font rendering engines, which fonts do you think should be used for body text on the web?

I personally prefer most sans serif fonts for body copy on the web on the web because it’s less strain on the eyes. I really enjoy Open Sans, Droid Sans, Museo Sans, and Proxima Nova. In general, I trust most of the Google fonts, depending on the design of the site.

  • What’s the most overrated font in the world?

Most recently, I’d say Thirsty Script. Well, it’s not so much overrated, but overused. I’m personally pretty fond of the font, but I don’t use it because I see it everywhere.

  • Let’s talk a little about the creative process and how you work. Can you describe your ideal work environment?

My ideal work environment is pretty much any place that has books and background noise. I appreciate a well-stocked bookshelf in a workspace because I get tired of finding the same inspiration as everyone else through social media and Google. I decided I would really turn to books as a great source when I stumbled upon this quote by Haruki Murakami, “If you only read the books that everyone else is reading, you can only think what everyone else is thinking.” Background noise. For some reason, I can’t focus without it.