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Today, we are joined by Viktor Nikolayenko .he is a Graphic Designer  You can view his portfolio here.

  • Firstly, I’d like to thank you for the interview. We’d like to understand how your interest for illustration and Branding started shaping up. Tell us a bit more about what made you go this route?

Firstly, thanks a lot for this opportunity.It’s amazing when you have such interest from other people. I was always interested in branding and illustration. In school I was trying to learn to draw in copybooks on lessons and admiring some prints on T-shirts and logos of famous brands. I always liked it, I liked to get a grasp in story of creating of logos like NatGeo and I always dreamed to print a few of cool T-shirts for myself. I thought it was really great and I decided to develop in this area. It’s very strange for a boy from industrial town, but it happened.

  • Tell us a bit more about how you learned it all. What changed in the last few years in terms of ease of expanding your skills and knowledge?

Lately, the education problem that’s what interests me. Earlier, my goal was to get as much skill in the graphic area of design.But inasmuch as I was getting technical education, so there was no time for learning in art school. I had to asking for my friends, who studied in art school, some books and I often was pestering to them with strange questions .Now with the help of internet you can find everything what you need and even more. Anyone can learn anything. Just laziness can prevent you.

  • What does your creative process look like?

My creative process is very strange thing. It’s constantly changing and being improved, and I think that this process will never stop. I was trying to somehow organize it, but all attempts have not got accustomed. Today it looks something like this: Firstly, I am exploring project area. Then I’m starting to collect more information about competitors. After this – brainstorming, which may last for several days. During brainstorming, I do a lot of sketches, which we consider with client and chooses some ideas. Next is the final sketch on paper, everything is digitized and Next is the final sketch on paper, everything is digitized and I send the project to the client.After project completed, I’m a long time continue to communicate with the client, because it often very interesting people for me.

  • Do you have any recommendations in terms of good books, programs you use, or media choices you’re willing to share with us?

Of-course, I can recommend a lot of useful resources. When I’m studying at the institute I’m trying to help people who try their hand at design area, so I keep at mind a little list “Must read” for these. Firstly, it’s D. Airey’s book “Logo Design Love”. This book gave me a huge boost in all of this. She inspired me and I all always advise it. Also, must to reading “Steal Like An Artist” by Austin Kleon. What about software? Just adobe illustrator and adobe Photoshop, that’s the best what humanity has today.From the media, I prefer to regularly read design.tutsplus.com, graphicdesignjunction.com, blog.spoongraphics.co.uk, speckyboy.com. And I advise constantly be inspired by good works on www.behance.net and dribbble.com

  • Do you have a special place or object that boosts your inspiration and helps your creative drive? What is it like and why does it have this effect on you?

I have two favorite notepad pencil and laptop, so now the place is not so important. I’m so organized myself that my work day can pass anywhere. I always carry a backpack with these notebooks, pencil and headphones.What else you need for work? Only good music, working tools and less attention from others people.

  • What are some common mistakes which identity designers make?

I think that the most common mistake is mad interest to trends. Trend is cool, and I’m not saying that it does not need to be considered. But we must always remember that trends do not live forever.

  • Can you detail the identity design process and how long this usually takes?

My creative process I described earlier. The only feature of work with branding it’s that I love this work very much. Process of working on a brand lasts longer at all, it’s because I really get pleasure from this process. It sometimes clients doesn’t like this, but in most cases I calm myself and assign acceptable deadlines.(about 3 weeks). But after deadline I think about how I could do something different. These thoughts do not leave me for a long time.

  • What are common challenges which identity designers encounter?

The main challenge I faced it’s little sociopath problem. Designers do not like noisy places, and large companies. Terms of our communication is always consists of several acquaintances who are engaged in design too, and customers with which we maintain good relations. I think that’s main challenge for me, because for more clients I must be more socially active.

  • Could you describe how a productive day would look like from your point of view? Which are the most important hours for you?

Productive day always would start with good music and smile from my lover. It’s inspires accomplish great deeds.My the most important hours it’s in the morning.

  • What is your stance on today’s ever growing opportunities enabling artists to take on remote design work?

Of course I think it is very good. When the studio is developing web sites or applications, what’s wrong when they are hiring a good branding designer into the game and they are creating something wonderful together?

  • What would you prefer: a steady, well paying job in a local agency, or the freedom and often stressful life of a freelancer? Why?

Today I prefer work as freelancer. This is due to the fact that now my life is in a “formation stage” and from time to time I am torn between work and ennoblement of my property life summary. So working as freelancer it’s what I need today. Of-course, in the future I will be committed to a stable work at the design agency ( And, of course, I am dreaming to organize my personal design agency).

  • How would you describe “the ideal project”? Did you have any recent opportunities to come close to this?

An ideal project is when the client does not spoil your idea. I really don’t understand why do they do it, but sometimes their changes very strange. Ideal it is project this is a project in which you are pleased with and people like that. I had such a project and it brought me a lot of praise. Customer completely was trust me, though I had no good portfolio but I didn’t disappoint him.

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