Today, we are joined by Alexey Izotov .  He is a Web Designer You can view his portfolio here.

  • Who are some of your biggest influences in web design?

The answer is simple – I was influenced by leading web designers, with whose work I have come across. In the beginning it was a not famous design studios, I gradually learned about the world-famous designers. Studying their work, I have amassed a very useful experience. And watching the changes in their portfolio, you start to notice new trends in web design.

  • What are some of your favorite projects you’ve worked on?

I loved working on one of the last projects – Tula atlas. This is a map of Tula region. This application helps users to get information about the objects in the Tula region, build routes, measure distances and areas. This is a GIS application. Particularly pleased that I was not limited by working on the visual style of the application. Also was an idea to make a full-fledged mobile app based on this web application. It was a good experience, because I was not engaged in mobile interfaces before that.

  • What advice would you give to other web designers?

I can not give advice to experienced web designers, I give advice to beginners. Study of the world’s leading design studios and web designers works. Experiment, develope your unique style and you will appreciated! Read literature, work on your skills and you will achieve success!

  • Can you give us a summary of your process?

Each new project I start with a review of the brief. I ask questions to clarify some work moments. If between me and the customer understanding was reached, the work begins. It all starts with a sketch on paper. Then, if I have to show interactive, I create interactive prototypes. There are many Web applications and desktop applications that allow to create prototypes. I prefer Axure and sometimes Balsamiq. Usually, at the stage of discussion brief, begins to understand what should be the interface visual style. Therefore, after the approval of the prototype, I create layouts directly to the site or web application. Usually after a few comments from the customer, work is accepted. That’s the process. Though of course, my work does not end there. I work with the developers and something is being finalized at their request.

  • How do you differentiate between UI design & UX design?

First – UX, then – UI. That is my workflow. As I said in the previous answer,first I create an interface that takes into account convenience and ease of perception. Then on this prototype run different scenarios of user behavior. If everything is OK, I start to create UI. From UX design (Axure, Balsamiq, testing, focus-grups etc.) to UI design (Photoshop, Illustrator etc.)

  • Can crappy design still provide excellent UX?

Definitely can. If this is not a crappy design, but “oldschool”. But also there are sites I want to close before I get desired information. Therefore it is very important to keep the modern design of your site. Make your website redesign at least once a year, given current trends.

  • Web design changes so quickly, how do you keep up?

Research leading design studios and work of the designer. They set new trends in web design. Understand the key trends for yourself. And try to apply your knowledge to improve your style. Participation in various conferences on the web design is very important. This will give you an opportunity to communicate directly with leading designers.

  • What are some of the biggest challenges that you see facing the web design industry today?

In my opinion, one of the important problems is to convey to customers the importance of contemporary design. Customer is not always perceives some new trends in the right way. We can say that he is afraid of anything new. There will not be innovative design if not convince the customer. And it is sometimes quite difficult. But it is almost always worth the forces. So the design will evolve.

  • What can we expect to see from you in the future?

I hope that I will work on more socially oriented web projects. Something that is related to medicine, science or culture. It’s very interesting area. I think such projects are useful to all people. And in a heartbeat, I would apply all my skills in this field.