Today, we are joined by Michal Kendereski. He is a Web Designer you can view his portfolio here.
Who are some of your biggest influences in web design?
Nemanja Ivanovic. He’s a close friend of mine and his work has always been stellar. He has a real talent for producing stunning, intuitive designs. The other major influence is Martin Oberhouser, someone who’s really focused on the user experience and who always delivers great work.
What are some of your favorite projects?
My favorite project is probably Geosweep.com, a lottery game based on Google maps. Working out the design for a project like that was an incredibly exciting challenge, but sadly it’s been changed over the last couple of years and I’m not sure about the final results. A London Olympics project with Coca-Cola was also great fun. They are the biggest client I’ve worked with and we all shared the spirit of the Games – it was really upbeat. Organic Milk was another memorable campaign, successfully revamping digital strategy in a declining market. Sales were up 4.5% sales the following year. More recently I’ve worked on World Ride, Liz Dimmond’s charity project. I met some really talented people and it’s been amazing to see the end result. We’re all proud of the design and UI, even more so after it was featured on Behance.
What advice would you give to other web designers?
Read all the tech and design blogs you can. Look at what others are doing, learn from them, and keep up with the latest trends. And be as passionate about the small details as they are about the big picture. Every single asset, every tiny element needs to be polished and amazing by itself. Oh yes – and be patient with the client. They will probably have their own expectations, which you need to manage. If you need to make a point, use proven research whenever you can.
Can you give us a summary of your process?
First of all we clarify-the client’s goal to make sure everyone’s on the same page.We then agree the concept, strategy and route, before defining key priorities and undertaking appropriate research. That include stalking to the target market, so we can develop an accurate understanding of their behavior, needs and expectations. Needless to say, we also analyze the competition. We’re not here to help clients do the same thing as everyone else, but to stand out in the market and,if possible, to generate new revenue streams. What follows is a flexible and agile process, one that constantly improves and refines-every iteration of the experience. It’s about responding to real-time data.Nobody can deliver the best possible design without thoroughly testing and observing user behavior.
How do you differentiate between UI design & UX design?
Why differentiate at all?Great UI design stems from great UX design. There doesn’t seem to be much point in crafting something beautiful if users can’t navigate their way around it. As far as we’re concerned, UX is an umbrella term for a varied mix of disciplines including design.
Can crappy design still provide excellent UX?
I guess so, but we don’t do crappy design! As I just mentioned, you have to take the experience as a whole. Sure, you might achieve amazing CTR or conversions with badly designed buttons, but how much better might they be if the buttons – or the entire experience – look beautiful too? And even if results remained the same, you’d still offer a better customer and brand experience.
What are some of your thoughts on the importance of web standards?How do you convey the importance of web standards to your clients?
Standards are a fact of life when you work on projects with big companies and governments. Not every project needs to follow them of course, but we prefer to do so not only for usability but also for development. We want to make sure we offer visitors the same experience, regardless of their screen size or platform. So web standards come built into everything we do.
Web design changes so quickly, how do you keep up?
I just follow the best, proven ideas and keep an eye on emerging technologies. If I feel something is great and could well be the next trend then I’ll try to apply a relevant interpretation of it. But it’s important not to jump the gun and to wait until the technology is ready to be executed.
What are some of the biggest challenges that you see facing the web design industry today?
The biggest challenges are definitely mobile, tablet and cross-browsing issues. With no unified link between the big software players, a lot of work and testing goes into solving annoying little issues. We are also moving towards web-based UI trying to replicate user interfaces. Some new platforms offer the capability to develop this kind of content, but I don’t think we’re quite there just yet. At the moment it’s difficult to deliver a true app experience in traditional browsers created for larger, content-heavy projects.
What can we expect to see from you in the future?
Who knows? Maybe another child?!In terms of work, we’ll keep striving to deliver amazing products for users and clients, to offer new experiences and to shape the digital world.I want to be able to look back and think what we did was amazing. We’ve got some really exciting projects in the pipeline… Maybe they’ll win an award or two, who knows? Just watch this space!